An exhibition open to the public, with the organization and backing of Camera Nazionale della Moda Italiana, and support from the Italian Ministry of Economic Development and ICE, the Agency for the foreign promotion and internationalisation of Italian companies. The exhibition, curated by Franca Sozzani, brings together crafts excellence and ‘Made in Italy’ companies investing in the development of new technologies applied to fashion, with particular attention paid to the issue of sustainability. The dialogue between these realities has brought about a series of projects created especially for the occasion and ready to be put on sale. Alongside the products created for the occasion, crafting the future aims to tell the stories of crafts producers and companies through videos and multimedia devices allowing visitors to investigate the themes of the exhibition, exploring the crafts production companies scattered across the national territory in an immersive fashion. It is interesting to underline how along the theme-based exhibition itinerary, a particularly rich panorama of skills and productive capacities spread right across the Italian territory emerges, highlighting specific production districts and a broad range stretching from knitwear to jewellery, from textiles to the most diverse and complex leather-working processes, right through to fine tailoring.
We’ve been selected as an excellence in the contemporary international fashion world.
During the opening event I had the opportunity to meet and show my collection to most of my Icons like Brunello Cucinelli, with who I share a piece of my heart because he, like me, starting from his house basement, managed to become the ambassador for message before the product.
He’s the quintessence of Made in Italy.
I had the opportunity to meet also Alberta Ferretti, who has always been a model to follow to me. How many times have I tried to make my own ultra-female siren dresses, how many times have I got into that shop in via Condotti to touch those glittering fabrics! How was nice to meet her and find out she is a kind and gentle woman.
I was so proud to receive her compliments on my new Ariel bag
And what to say about Linda Fargo (the director of Bergdorf Goodman, the most beautiful department store in New York) and Ken Downing (fashion Director in Neiman Marcus)?
It was a great gratification to explain them how we make he Ariel bag
I told about our evolution to the legendary Suzy Menkes, one of the most authoritative voices of the global fashion system, Vogue fashion editor and voice of the Herald Tribune. She beared us with his criticism and encouragement since the very beginning of our adventure!
She was absolutely in love with our Iconic Cabaret bag.
I met also Silvia Venturini Fendi, she’s the president of Altaroma and a really sweet great woman, She’s trying to help young designers to survive in this chaotic fashion system, and she’s achieving his goal!
It was a great event, I have to say thank you to Vogue Italia and Camera della moda for this opportunity.